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| Banner |
This
may be a graphic image (see GIF or JPEG) or combination of HTML
and graphic images. Standard banners are 468 pixels wide by
60 pixels high. |
| Click Through |
Number
of times users click on an ad. |
| Click Through
Rate |
Ad click
through as a percentage of the number of impressions served. |
| CPM |
Cost Per
Thousand Impressions. Impression means the view of an advertisement
that results when an advertisement is displayed before a user. |
| GIF |
Graphic
Interchange Format. The most common image file format on the
Internet, especially for animated banners. A GIF image can contain
up to 256 colours, one of which may be transparent to allow
the page background colour to "show through". Several
GIF may be combined into a single GIF file to produce a slideshow
animation effect. |
| HTML |
HyperText
Markup Language. The standard file format for internet documents
(web pages), able to be displayed by all browsers. HTML files
can contain links to other files and web pages on the internet. |
| Impressions |
The number
of times an advertiser's banner is seen by users. |
| Java |
Programming
language that supports enhanced features such as sound, interactivity,
or real-time updating of information. Not supported on all browsers. |
| JPEG |
Joint Photographic
Experts Group. A common image file format which is very effective
at displaying high colour images in a compact file size. JPEG
images cannot be animated or have transparent colours. |
| Link (Hyperlink) |
A clickable
connection between Web pages or between an ad and a website.
Text links are usually blue and underlined, and change to purple
and underlined if you've clicked on them recently. Graphic links
can be identified when you move your mouse over a graphic and
the pointer changes to a picture of a pointing hand. |
| Pageviews |
The number
of web pages are being visited. A visitor can generate ten or
even more pageviews. |
| Search
Engine |
A Web site
that employs automated programs called "bots" or "spiders"
to search (or "crawl") the Web. Search engines examine
every page found to index the information on that page and find
links to new pages. Search engines use different parts of the
page to try to identify what the page contains. If you enter
a keyword in a search engine, generally you will get a large
number of result pages to choose from but they may not always
be relevant to what you are looking for. Compare with Internet
directory. |
| Shockwave |
A plug-in
that allows for multimedia movies to play through a browser.
Most newer browsers come with the Shockwave plug-in already
installed, otherwise this software must be downloaded and installed
into an existing browser. |
| URL |
Uniform
Resource Locator. The address of a web site or a page of a site.
It usually begins with "http://". Every file and page
on the Web has a unique URL. |
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